Performing arts includes (but is not limited to) the areas of drama, theatre, comedy, and magical feats. The persons who contribute to the performing arts perform in front of any audience or by making arrangements to be viewed by an audience such as on cable, local televisions stations, the internet or in movies.

The fine arts are those arts that emphasize the refined artistic talents of individuals or collectives of individuals creating art that changes the conceptions of current art trends, has the potential to change the face of the art world and perhaps contributes to subtle changes within society. The fine arts category embraces different styles of art, from paintings to drawing, music, and architecture. Fine arts sponsors contribute to the success of buildings, museums, art galleries, concert halls and arts institutes as well as other establishments that showcase the fine arts.

Cultural arts sponsorships help to foster the many different ways cultures can express their origins and educate the public while celebrating those cultures. Cultural arts sponsors contribute to the coming together of different communities to share their heritage and to cultivate acceptance of various cultures and lifestyles.

Arts sponsorships promote opportunities for adults and children to engage in artistic endeavors that are funded by corporations, individuals or small businesses. These art sponsorship contributors participate in sponsoring the arts due to the fact that they feel it is a worthy cause and helps to contribute to the positive growth of children and communities. Sponsors of the arts contribute funds, equipment and financial support for venues in which artistic performances take place.

Basketball is a sport observed, played and loved by millions of people. Pro basketball players are often admired for the athletic abilities as well as their personalities and their influence on young people. College basketball players are also admired for their strengths in their sport and have a major impact with their fans. Women's National Basketball Association is a growing force in basketball and it's fan base is increasing with each completed season. Basketball leagues exist in small towns due to the enthusiasm people have for the sport.

Baseball sponsors may sponsor entire teams of baseball players or, in the case of demonstrated talent, sponsor one player to emphasize and promote the particular baseball team and its attributes. This exposure promotes the team but also promotes the sponsor and its product. Any professional baseball player who appears promoting a particular product benefits from making additional money from sponsorship. This athlete also reaches a diverse demographic for the promotion and monetary gain of the corporation who sponsors that particular player.

Athletic sponsors sponsor sports teams or sponsor individuals who engage in athletic competitions. These athletes require sponsorship for training and equipment, food, housing and other essential needs while endeavoring to achieve athletic excellence. Some athletes are individuals competing in different sporting events and some athletes are those who participate in a team effort such as basketball, football, soccer, and the Olympic teams to name a few.

A sponsor may be an individual person, a corporation or any entity wishing to contribute money or equipment to support a cause. Sponsors engage in contracts called sponsorships. Sponsorships are agreements between contributors and organizations or individuals with for promotion of events or programs and having specific terms of support for that individual or organization's progression.