NFL Football is one of the most popular organizations in the American sports world. Football sponsorship of any team in the league or of the NFL in general will prove to be quite a lucrative deal for the organization, the teams and for the corporate sponsors. Sponsorships cost millions of dollars and provide internet, television, cable and magazine and franchise labeling exposure. The NFL has its own sponsorship, and the many teams belonging to the NFL organization are also sponsored, as well as individual football players who have excelled at the sport.