Movie screen sponsorships are paid by corporations and other business entities to advertise the type business they own, product they produce, or service provided while patrons sit in movie theatres waiting for feature films to begin. These movie screen sponsors display their ad silently or with a voiceover announcement describing the movie screen sponsor's business or corporation, with the accompanying visual for all the movie goers to see.
This type of movie theatre screen sponsoring exposes the movie screen sponsor to a very large demographic that the company may benefit from as it is seen in such a large format that the individual moviegoers will most likely remember the services provided.
Movie screen sponsorships are fairly low cost compared to other large format marketing techniques such as billboards or television ads for sponsorships. One theatre or many theatres may be chosen, and if the business is located in the same city then the movie screen sponsoring is quite effective.