Music sponsorships include all musical types from classical to jazz to experimental. Music sponsors provide a means by funding by which musicians may provide their audience with live performances while showcasing the best aspects of their talent with possibly millions of people who love the individual or group.
Sponsors of music benefit greatly from providing sponsorship for concerts and tours. The biggest benefit is that there is a wide exposure to a diverse population for musical tours, as even those who aren't fans of the individual or group most likely know of that band or individual's pending performance and so also know who the musical sponsor is who contributes to the tour, and therefore individuals who aren't even interested in attending the music performance know of and perhaps will be influenced by the sponsor.
Music sponsorships may also be designed to help up and coming musicians. These sponsorships are hosted by music venues and, with the help of corporate sponsorship for musicians, not only do up and coming musicians get the exposure they need to build a reputation and career, music sponsors reach a new demographic for their product.
Sponsors of musical events benefit from multiple means of marketing. Logo of product or corporation may be seen throughout the venue where the event is taking place. The logo and brand name may be placed on the reverse side of tickets for sale to the event or in or on the cover of programs designed for outlining highlights of the entertainment. There are also highly publicized agreements for large tours with very popular bands or singers. These tours promote international marketing opportunities for corporations as well as associating bands with popular products.