Cultural arts sponsorships help to foster the many different ways cultures can express their origins and educate the public while celebrating those cultures. Cultural arts sponsors contribute to the coming together of different communities to share their heritage and to cultivate acceptance of various cultures and lifestyles.
Small businesses that sponsor the cultural arts, corporations contracting sponsorships of cultural arts projects, and individual sponsors supporting cultural arts, gain recognition for their businesses as well as contributing to the education of a large amount of people. This support not only contributes to the cultural arts community but also their own product exposure.
Sponsors for the cultural arts may benefit from signs and advertisements posted in pre event marketing strategies, internet advertising, naming the sponsoring corporations on the backs of tickets to the event, calendars, listings in local newspapers and magazines for larger events, and for cultural arts sponsors that sponsor large amounts of time, planning and help to cultural arts, credits on television, cultural arts centers, and some sponsors of the cultural arts receive mention as help in the credits of film or musical recordings.